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Pearler is an Aussie startup that simplifies investing for financial independence. They are making it easier for you to invest, compare strategies and measure progress towards your FI goals.
I also created reusable marketing email templates to streamline campaigns, developed engaging social media and blog illustrations to support content strategies, and designed business pitch decks to effectively communicate key messages. Additionally, I produced high-quality product mockups to showcase designs in a realistic and visually appealing way.
I redesigned the explanation pages for Headstart, Micro, and Automate—three key pages designed for users who haven’t started investing yet.
These pages provided clear definitions of each concept to help new users understand their options. To maintain consistency, I structured all three pages with a similar layout while incorporating distinct colours and design elements to differentiate them. This ensured that as users became more familiar with Pearler, they could easily associate each concept with its visual identity.
Additionally, I collaborated with the CMO to design a landing page that guides new users in choosing suitable investment options based on their investment preferences.
One of the key challenges in this project was presenting a large amount of data on a single page without overwhelming the user.
I focused on improving visual hierarchy and readability by incorporating graphs, charts, and illustrations. By breaking down complex information into digestible visual elements, we were able to create a more user-friendly experience that effectively conveyed key insights while maintaining an aesthetically balanced design. This approach not only enhanced engagement but also ensured that the information remained accessible and easy to interpret.
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